We select the right tools and tactics to execute your strategy.
We work with you to select the right tools and tactics from the PESO model to execute our agreed strategy.
Owned, shared and earned first. Paid comes last.
PESO, a model developed by Gini Dietrich, groups media into paid, earned, shared and owned. We run it in a different order, and we only pay to promote content that has already worked.
Owned
What you control.
- Articles and op-eds
- Website and landing pages
- Email campaigns
- Video interviews and series
- Podcasts
- Surveys and research
Shared
Where people talk.
- LinkedIn and founder profiles
- Short clips and carousels
- Roundtables and dinners
- Targeted campaigns
- Communities and groups
Earned
What others say about you.
- Media releases and coverage
- Speaking slots and panels
- Events and appearances
- Award entries
- Podcast guesting
Paid
Comes last, and only if you want it.
- Promotion of content your buyers have already proven
Let's scope your problem together.
You'll talk directly to Tom, and you'll see which of the three fits, what it costs and what you'd get in the first 30 days.
Book a meeting →- You meet TomA 30-minute meeting about what you want to achieve.
- You get a draft action planWith the scope, the price and what you'd receive in the first 30 days.
- You startWe agree the start date and begin building together.
Not ready for a full program? Start with one piece.
Deciding to start is often the hardest part. Try an article, a media release, a short podcast series or a video interview, and see how we work together.
Run the Marketing Pen Test.
About three minutes, with questions written for broader tech. You see your score across six areas straight away, and which of our three offers we'd start with. Leave your details and we'll send your one-page draft outline: where we think your revenue could go, and what we'd do to get you there.
