Most technical messaging is accurate, and forgettable.
A sticky idea is one enterprise buyers remember and repeat to the people who sign off. It's usually already inside your business. We find it, test it, then build it into everything.
From interviews to action triggers
- InterviewsWe talk to founders, sales and customers to find the stories that already work in the room.
- Sticky ideasWe test candidate ideas against the six principles and keep the one buyers repeat.
- Action triggersWe tie the idea to the moments enterprise buyers act, like a new executive or a change in their market.
- EverywhereThe idea runs through owned, shared and earned media, and paid comes last.
Let's scope your problem together.
You'll talk directly to Tom, and you'll see which of the three fits, what it costs and what you'd get in the first 30 days.
Book a meeting →- You meet TomA 30-minute meeting about what you want to achieve.
- You get a draft action planWith the scope, the price and what you'd receive in the first 30 days.
- You startWe agree the start date and begin building together.
Not ready for a full program? Start with one piece.
Deciding to start is often the hardest part. Try an article, a media release, a short podcast series or a video interview, and see how we work together.
Run the Marketing Pen Test.
About three minutes, with questions written for broader tech. You see your score across six areas straight away, and which of our three offers we'd start with. Leave your details and we'll send your one-page draft outline: where we think your revenue could go, and what we'd do to get you there.
