Guides and answers for quantum companies.
How to reach your buyers, what works, what it costs and how to measure it.
The full picture
How do you market a quantum technology company?
Tom FinniganHow to market a quantum technology company in Australia: the size of the industry, who decides, and how to explain quantum to non-physicists.
Read the article →Guides · 2 min readHow do you market post-quantum cryptography before the 2030 deadline?
Tom FinniganASD wants post-quantum cryptography in place by 2030. What the milestones mean, harvest now, decrypt later, and how PQC vendors should market.
Read the article →Guides · 2 min readHow do quantum companies sell to Australian government and defence?
Tom FinniganHow quantum companies sell to Australian government and defence: who backs quantum, ASD’s position on QKD, and building relationships early.
Read the article →What we think
Our marketing stack now takes instructions in plain English
Tom FinniganEmail lists, email sequences, analytics tracking and new web pages, set up by describing the job. What changed, and the question I can't put down.
Read the article →Growth · 4 min readThree functions, not three people
Murfin GroupEvery business needs growth, product and operations working well. Jason Murrell's point is that you don't need three hires to get there. You need three owners.
Read the article →One useful idea a month, no fluff
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Let's scope your problem together.
You'll talk directly to Tom, and you'll see which of the three fits, what it costs and what you'd get in the first 30 days.
Book a meeting →- You meet TomA 30-minute meeting about what you want to achieve.
- You get a draft action planWith the scope, the price and what you'd receive in the first 30 days.
- You startWe agree the start date and begin building together.
Not ready for a full program? Start with one piece.
Deciding to start is often the hardest part. Try an article, a media release, a short podcast series or a video interview, and see how we work together.
Run the Marketing Pen Test.
About three minutes, with questions written for quantum. You see your score across six areas straight away, and which of our three offers we'd start with. Leave your details and we'll send your one-page draft outline: where we think your revenue could go, and what we'd do to get you there.
