Run a targeted campaign

Run a targeted campaign aimed at one outcome.

A limited body of work, aimed at named people. We run it as an experiment, with a hypothesis, a test and measurement from day one, digital and tactile, and largely without paid advertising.

What we do Grow your revenue

How we draw it out

We agree the outcome first, then rewind to where you are today: what you have, what's missing and the first moves.

How we apply it

Each wave tests one idea across email, LinkedIn, the offer of a real meeting and a letter on real paper. We do more of what works and drop the rest.

What exactly you get

What you receive, and when

  • A named target list
  • One campaign idea
  • Digital and tactile pieces
  • A stage for every target
  • A monthly report
What you bring
Your target list, or the help to build one, and someone to follow up every response.
How long it takes
We start while the strategy and target list are still being built. We'll agree the length with you.
Scoped togetherWe'll scope it with you
Let's scope it together →
No surprises

What we guarantee, and what we don't

What we guarantee
  • Every target tracked through every stage
  • A report on what moved them
What we don't
  • A reply from any named person
  • Signed deals
Next step

Let's scope your problem together.

You'll talk directly to Tom, and you'll see which of the three fits, what it costs and what you'd get in the first 30 days.

Book a meeting →
  1. You meet TomA 30-minute meeting about what you want to achieve.
  2. You get a draft action planWith the scope, the price and what you'd receive in the first 30 days.
  3. You startWe agree the start date and begin building together.
Taster menu

Not ready for a full program? Start with one piece.

Deciding to start is often the hardest part. Try an article, a media release, a short podcast series or a video interview, and see how we work together.

See the taster menu →
Not ready to talk?

Run the Marketing Pen Test.

About three minutes, with questions written for broader tech. You see your score across six areas straight away, and which of our three offers we'd start with. Leave your details and we'll send your one-page draft outline: where we think your revenue could go, and what we'd do to get you there.

A sample one-page draft outline showing a score, where it should go and two draft revenue destinations
Sample outline