Get into the media

Get into the media with a story worth telling.

A genuine announcement, a breakthrough or a real story gives journalists a reason to listen. The value is what the coverage does afterwards, back inside your marketing and sales engine.

What we do Be known as a thought leader

How we draw it out

We interview your key people and find the sticky idea inside what they tell us.

How we apply it

It goes out through releases to named journalists, op-eds, interviews and comment on breaking news, then back across your email, LinkedIn and sales decks.

What exactly you get

What you receive, and when

  • One interview
  • The release or op-ed
  • Your review and changes
  • A journalist list we agree on
  • Newswire distribution for releases
What you bring
One interview, your real opinions and one round of approvals.
How long it takes
We'll agree the timing when we scope it.
$2,000 op-ed · $2,500 releasePlacement is an add-on
Let's scope it together →
No surprises

What we guarantee, and what we don't

What we guarantee
  • It's well written
  • You review it and we make your changes
  • We select the journalists together
  • We put it out on the newswire
What we don't
  • Earned media coverage. No one can promise a journalist will run it.

If you need certainty, we can pre-purchase a spot for the article.

Next step

Let's scope your problem together.

You'll talk directly to Tom, and you'll see which of the three fits, what it costs and what you'd get in the first 30 days.

Book a meeting →
  1. You meet TomA 30-minute meeting about what you want to achieve.
  2. You get a draft action planWith the scope, the price and what you'd receive in the first 30 days.
  3. You startWe agree the start date and begin building together.
Taster menu

Not ready for a full program? Start with one piece.

Deciding to start is often the hardest part. Try an article, a media release, a short podcast series or a video interview, and see how we work together.

See the taster menu →
Not ready to talk?

Run the Marketing Pen Test.

About three minutes, with questions written for broader tech. You see your score across six areas straight away, and which of our three offers we'd start with. Leave your details and we'll send your one-page draft outline: where we think your revenue could go, and what we'd do to get you there.

A sample one-page draft outline showing a score, where it should go and two draft revenue destinations
Sample outline