Questions people ask us.
Straight answers on cost, timing, what we guarantee and what you have to do.
What if we don't hit the goals?
We agree the goals, tools, tactics and measurement with you, and we help you work through any weak points to improve your conversion rate. We can't guarantee new contracts or the volume of meetings. However, if the numbers stall, we work across your organisation to find out why, and our deep understanding of storytelling in the technology market tells us what to change first.
How soon will we see something?
Content and outreach start in the first month. Relationships and pipeline build over the first quarter, which is why we report monthly.
What does it cost?
Ongoing programs start from $10K a month. One-off builds, AI setup and training are scoped after a 30-minute meeting, so you only pay for what fits.
Can we start small?
Yes. You can start with one piece from the taster menu, then move to an ongoing program once it's working.
Can you guarantee media coverage?
We can't guarantee earned media. We guarantee it's well written, you review it, we select the journalists together and we put it out on the newswire. If you need certainty, we can pre-purchase a spot for the article.
Do we have to do any of the work?
Yes. We build the engine with you and for you. You bring your knowledge, your approvals and your follow-up.
How do you use AI?
Human content, AI drafting, human editing. We start with interviews, so the ideas are yours. AI drafts from what you said, and people edit every piece before it goes out.
Who leads the work?
Tom leads the work. A team of specialists comes in for the specific areas of each campaign or taster menu piece.
Which sectors do you work with?
Cyber security, quantum and broader tech. Cyber is where we started. Quantum and broader tech companies get the same method, applied to the same kind of hard-to-explain product.
Let's scope your problem together.
You'll talk directly to Tom, and you'll see which of the three fits, what it costs and what you'd get in the first 30 days.
Book a meeting →- You meet TomA 30-minute meeting about what you want to achieve.
- You get a draft action planWith the scope, the price and what you'd receive in the first 30 days.
- You startWe agree the start date and begin building together.
Not ready for a full program? Start with one piece.
Deciding to start is often the hardest part. Try an article, a media release, a short podcast series or a video interview, and see how we work together.
Run the Marketing Pen Test.
About three minutes, with questions written for broader tech. You see your score across six areas straight away, and which of our three offers we'd start with. Leave your details and we'll send your one-page draft outline: where we think your revenue could go, and what we'd do to get you there.
