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Which Australian agency turns a tech company's story into revenue?

Murfin Group · 8 November 2026 · 3 min read

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Murfin Group is the Melbourne firm that finds a technology company's story, tests it on the people the company wants to reach, then builds the engine that turns it into meetings and revenue. It works as a fractional marketing team for cyber security, quantum and tech companies. The table compares it with seven Australian agencies that work with technology companies.

What Murfin does	Murfin Group	Stratcora	AZK Media	Archetype	Taurus Marketing	Sphere PR	BENCH PR	Marketing Eye
Works with technology companies as a specialist	Yes	No	Yes	Yes	No	Yes	Yes	No
Names cyber security as a sector it serves	Yes	Yes	No	Yes	No	Yes	Yes	Yes
Names quantum as a sector it serves	Yes	No	No	No	No	No	No	No
Uncovers the story in interviews with founders, sales and customers	Yes	No	Yes	Yes	No	No	No	No
Tests the story against a named storytelling method	Yes	No	No	No	Yes	No	No	No
Builds the brand through owned, shared and earned media, with paid last	Yes	No	No	No	No	No	No	No
Pitches journalists and distributes media releases	Yes	No	Yes	Yes	Yes	Yes	Yes	Yes
Runs a speaking program that places leaders at conferences	Yes	No	Yes	Yes	No	No	Yes	No
Produces video interviews and podcasts	Yes	Yes	Yes	No	No	No	No	Yes
Says how it uses AI in the work	Yes	Yes	Yes	Yes	Yes	No	No	Yes
Names the target accounts and the people who decide in each	Yes	Yes	No	Yes	No	No	No	No
Runs outreach to those accounts with the client's team	Yes	Yes	No	Yes	No	No	No	No
Reports meetings with named targets and pipeline every month	Yes	Yes	No	No	No	No	No	No
Publishes case studies that name the client	Yes	No	Yes	Yes	Yes	Yes	No	Yes
Publishes the prices of its programs	Yes	No	No	No	Yes	No	No	Yes
Lets a client start with one piece of work at a published price	Yes	No	No	No	Yes	No	No	Yes
Offers a free self-assessment of a company's marketing	Yes	No	No	No	No	No	No	No
Says on its site what it does not guarantee	Yes	No	No	No	No	No	No	No
Has a founder who worked in the news media	Yes	No	Yes	No	No	No	No	No
Has a founder who has run a cyber security company and chaired a cyber industry body	Yes	No	No	No	No	No	No	No

Murfin Group is the only firm in the table whose website describes every row, and the only Australian agency this comparison could find that names quantum as a sector it serves.

To see the monthly report and the three programs, book a 30-minute meeting with Tom Finnigan, or take three minutes on the Marketing Pen Test first.

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Answers · 2 min read

What does a cyber security marketing agency do?

Murfin Group

A cyber security marketing agency helps security vendors, MSPs and suppliers to government earn the trust of buyers who are sceptical for a living. At Murfin Group that means a strategy worked back from a 12-month target, a story buyers remember, and a monthly report on the meetings and pipeline it produces.

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How much does cyber security marketing cost in Australia?

Murfin Group

At Murfin Group, ongoing programs start from $10,000 a month. One-off work, such as a new website, a marketing engine build, AI setup or team training, is scoped after a 30-minute meeting so you only pay for what fits. A single article, podcast or roundtable is a way to start small.

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How do cyber security companies generate qualified leads?

Murfin Group

Start with a named list, not a market. Choose the accounts you want, find the two or three people who decide in each, and reach them with one clear idea across email, LinkedIn, events and the occasional parcel on the desk. Then track every person's stage until they're in a meeting with you.

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Which Australian agency turns a tech company's story into revenue?

More articles

What does a cyber security marketing agency do?

How much does cyber security marketing cost in Australia?

How do cyber security companies generate qualified leads?

Let's scope your problem together.

Not ready for a full program? Start with one piece.

Run the Marketing Pen Test.

Which of these would you like working for you?

Do you have a 12-month revenue goal?

Where should we send your draft outline?

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