Answers

How much does cyber security marketing cost in Australia?

Murfin Group · 2 min read

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At Murfin Group, ongoing programs start from $10,000 a month. One-off work, such as a new website, a marketing engine build, AI setup or team training, is scoped after a 30-minute meeting so you only pay for what fits. A single article, podcast or roundtable is a way to start small.

What changes the price

Four things move the cost of a program: how many target accounts you're going after, how many channels you need to be in, how often you want events and roundtables, and how much media relations work is involved. A focused list of named accounts usually costs less, and produces more, than trying to reach a whole market.

How to judge whether it's worth it

Work out what a new client is worth to you, then ask what it costs to get a first meeting with someone at a target account. A program that books meetings with the people who sign is cheap at almost any price. One that produces reach and no meetings is expensive at any price.

If you'd rather test us first, start with one thing. Many clients begin with an article, a roundtable or a marketing engine build, then move to an ongoing program once it's working.

Next step

Let's scope your problem together.

You'll talk directly to Tom, and you'll see which of the three fits, what it costs and what you'd get in the first 30 days.

Book a meeting →
  1. You meet TomA 30-minute meeting about what you want to achieve.
  2. You get a draft action planWith the scope, the price and what you'd receive in the first 30 days.
  3. You startWe agree the start date and begin building together.
Taster menu

Not ready for a full program? Start with one piece.

Deciding to start is often the hardest part. Try an article, a media release, a short podcast series or a video interview, and see how we work together.

See the taster menu →
Not ready to talk?

Run the Marketing Pen Test.

About three minutes, with questions written for cyber security. You see your score across six areas straight away, and which of our three offers we'd start with. Leave your details and we'll send your one-page draft outline: where we think your revenue could go, and what we'd do to get you there.

A sample one-page draft outline showing a score, where it should go and two draft revenue destinations
Sample outline