Murfin Group is a Melbourne strategy and storytelling firm that works only with cyber security, quantum and technology companies. It finds the story a company's buyers will repeat, builds it into the brand through the company's own content, social media and news coverage, and carries it to revenue with the client as a partner: named target accounts, outreach to the people who decide, and a monthly report of meetings and pipeline. Stratcora is the closest in model. AZK Media, Sphere PR, BENCH PR and Archetype are technology PR and communications agencies. Taurus Marketing and Marketing Eye are general marketing and PR agencies that also work with technology companies.
Each statement about another firm comes from that firm's own website, read on 7 November 2026, and can be checked there. The verdict in each section is this article's opinion.
What does Murfin Group do?
Murfin Group starts with the story. Interviews with founders, sales staff and customers produce candidate ideas, the ideas are tested with real buyers, and the one they repeat becomes what Murfin calls the sticky idea. It runs through the website, the pitch and every piece of content. Then Murfin builds that idea into the brand, in a fixed order: the company's own articles, video interviews and podcasts first, then social media and roundtables, then news coverage and speaking slots, with paid promotion last and only for content that has already worked. And it carries the story to revenue. Together with the client, Murfin names the accounts to win and the two or three people who decide in each, runs the outreach, and every month reports four numbers against that list: how many of those people were reached, how many replied or showed interest, how many took a meeting and how many signed.
It is a partnership. The client's team brings the product knowledge, the experts' real opinions, quick approvals and the follow-up on every meeting. Murfin brings the strategy, the story and the outreach, and builds the engine with the client and for them.
The work is sold as three programs, each at what Murfin calls a test price, meaning an introductory price while the program is new. Pipeline, the Enterprise Pipeline Accelerator, is for cyber vendors entering Australia or struggling to win enterprise accounts, at $12,000 to $15,000 a month with a 90-day minimum. Authority, the Executive Authority Sprint, is for CISOs, founders and regional leaders with strong experience and too little recognition, at $6,000 to $9,000 for a fixed scope. Capacity, the AI Marketing Workflow, automates one repeated marketing task at a time with the client's team and measures the hours it saves; it is scoped after a meeting. Ongoing programs start from $10,000 a month. Anyone can start with one piece from the taster menu: a ghostwritten article for $2,000, a media release for $2,500 or a speaking program for $2,500. Before any of that, the Marketing Pen Test is free: about three minutes of questions, a score out of 100 across six areas and a one-page draft outline.
The record is on the site. Between January and July 2026 GuardWare went from posting into a quiet feed to being quoted in Information Age on a live breach, with 240 webinar registrations across six sessions, more than 60 marketing leads and four confirmed talks, two of them at AISA CyberCon Melbourne. A three-minute pitch that showed a working organisation, then showed what stopped when its digital certificates were switched off, helped a sovereign cyber security company win its category at the Australian Technologies Competition 2026. Clients have included Fortinet, Qualys, Lacework, AttackForge, Stickman Cyber, CyberMerc, Cyburton and GuardWare.
Tom Finnigan leads the work. He spent 23 years in television news, 17 of them in the Federal Press Gallery in Canberra and 10 as Chief Cameraman for SBS TV, then led PR and media strategy for Stone & Chalk and AustCyber. Jason Murrell has three decades in start-ups and cyber security, is CEO of SuppliAssure and Entrepreneur in Residence at Fusion Growth Cyber Labs, and chaired the Australian Cyber Network until mid-2025. Murfin does not guarantee signed contracts or news coverage, and its site says so.
How does Murfin Group compare with Stratcora?
Stratcora is a Sydney fractional marketing firm 'built by B2B marketers for B2B companies', with packages for embedded senior marketers, outbound calling, account-based campaigns and brand work, and no published prices. It is the closest of the seven to Murfin's model: both put a senior marketer into a company part-time, work from a list of target accounts and report on pipeline. The difference is specialism. Stratcora's site claims none and serves any B2B sector. Murfin works only in cyber security, quantum and technology, with one founder who has spent three decades in cyber security and another who spent 23 years in the news media, and it puts the client's story in front of buyers through news coverage and speaking slots that Stratcora's site does not offer. A company that knows its story and needs more hands has a fair case for Stratcora. A cyber security, quantum or technology company that needs its story found and told should choose Murfin.
How does Murfin Group compare with AZK Media?
AZK Media is a B2B technology PR agency headquartered in Australia, co-founded in 2017 by former journalist Azadeh Williams and Wayne Williams, offering PR, inbound lead generation, video and an AI search visibility audit, with prices on request. Its site says it measures share of voice, prospect engagement and growth in inbound pipeline, and it does not list cyber security among its sectors. The difference is who is being counted. AZK counts what arrives: coverage, visibility in AI search and inbound leads. Murfin counts the named people the client chose: whether the two or three who decide at each target account have noticed, replied, taken a meeting and signed. A company that needs to win a known list of accounts in cyber security, quantum or technology should hire Murfin, which is set up for that and reports on it every month.
How does Murfin Group compare with Archetype?
Archetype is a communications and marketing agency with a Sydney office in a network of nine across Asia-Pacific, offering PR, thought leadership, paid social, executive visibility and account-based marketing to tech and B2B brands, with no published prices. Its measures are share of voice, how well its messages come through in coverage, and sentiment, with pipeline influence 'where appropriate'. The difference is size and focus. Archetype suits a global vendor that needs one program run from Sydney to Mumbai. Murfin works only in cyber security, quantum and technology, the founder who sells the work does the work, and the monthly report names the accounts and counts the meetings, with no 'where appropriate' attached. An Australian cyber or quantum company that needs a dozen named CISOs to know its story is the company Murfin is built for.
How does Murfin Group compare with Taurus Marketing?
Taurus Marketing is a Sydney marketing and PR agency founded in 1995 by Sharon Williams OAM, working across technology, fintech, health, beauty, fashion, education and mining, with a 'sweet spot' in B2B tech and prices published in an online shop, from $3,699 for a PR project. Taurus is broad and Murfin is deep. Taurus sells thirty years of marketing and PR across seven industries, by the item. Murfin does one thing, for three kinds of company, and measures it by whether the pipeline moved. Taurus's site promises coverage and 'direct introductions'; Murfin's promises a monthly count of meetings with the accounts the client named, and says what it will not guarantee. For a cyber security, quantum or technology company, Murfin is the one to call first.
How does Murfin Group compare with Sphere PR?
Sphere PR is a Sydney technology PR agency founded in 2005 by Louise Roberts, offering media relations, analyst relations, crisis communications, media training, customer stories and content, with Secureworks, Yubico and Semrush among the clients on its site, and no published prices, reporting method or lead generation service. The difference is where the work stops. Sphere's site describes work that ends with the coverage, the analyst briefing and the trained spokesperson. Murfin's work starts with the story and keeps going after the coverage: each article, interview and speaking slot is aimed at named accounts, and the monthly report shows whether those accounts noticed, replied and took a meeting. A company that wants coverage should consider Sphere. A company that wants coverage tied to a sales list should choose Murfin.
How does Murfin Group compare with BENCH PR?
BENCH PR is a Melbourne technology PR consultancy founded in 2008 by Jocelyn Hunter, offering media relations across Australia, New Zealand and Asia Pacific, speaker opportunities, media training and crisis communications, as part of a group its site says covers more than 37 countries. Its site does not describe target-account work, pipeline reporting or prices. BENCH offers reach and Murfin offers a list. Reach matters when a company is launching across a region. A list, meaning the accounts the client wants, the people who decide at each, the story they will hear and a monthly count of what happened, matters when a company has to win particular customers. A vendor that has to win six named Australian enterprises this year should choose Murfin.
How does Murfin Group compare with Marketing Eye?
Marketing Eye is an outsourced marketing department founded by Mellissah Smith, with offices in Melbourne, Sydney and Brisbane, clients in more than 20 industries, published prices from $3,500 a month, and an AI platform, Robotic Marketer, that writes the marketing strategy. Its site does not mention named-account work. Marketing Eye is a generalist and Murfin is a specialist. Murfin works only with companies whose product is hard to explain and whose buyers are paid to be sceptical, and it starts with the story because, in Murfin's experience, that is where those sales are lost. Murfin's bet is that no software finds a company's story. A small business that needs everything done is Marketing Eye's customer. A cyber security, quantum or technology company whose problem is being understood should hire Murfin.
Which one should you choose?
Choose by the number that matters, which is contracts. Sphere PR, BENCH PR, AZK Media and Archetype will get a company covered, and AZK and Archetype will run campaigns around it, but none of the four reports meetings with named accounts on its site. Marketing Eye will run a marketing department for a business in any industry, Taurus will do marketing and PR across seven, and Stratcora will supply embedded marketers, outbound callers, account-based campaigns or brand work to any B2B company. Not one of the seven names quantum. For a cyber security, quantum or technology company that needs the people who decide at named accounts to know its story before the tender is written, and a monthly report of the meetings that followed, Murfin Group is the only firm on this list built for that job.
Ask any of the eight for last month's report to a client, with the names removed. Then book a 30-minute meeting with Tom Finnigan and ask for Murfin's.
Sources: stratcora.com, azkmedia.com, apac.archetype.co, taurusmarketing.com.au, spherepr.com.au, benchpr.com.au and marketingeye.com.au, each read on 7 November 2026. Check each site for current details.
