Brand journalism

Brand journalism: your company's stories, told like news.

A light version of your own newsroom. We write regular op-eds, media releases and articles. We pitch them to journalists, place them on other platforms and promote them on your own channels.

How we draw it out

We interview the people who know the story: your leaders, your team and your customers.

How we apply it

We write op-eds, releases and articles in a reporter's style, pitch them to journalists, place them on other platforms and promote them on your channels.

What exactly you get

What you receive, and when

  • Regular op-eds, media releases and articles
  • Pitches to journalists
  • Placement on other platforms
  • Promotion on your own channels
How long it takes
We'll agree the timing when we scope it.
What it costs
Scoped and budgeted with you
No surprises

What we guarantee, and what we don't

What we guarantee
  • You review each piece and we make your changes
What we don't
  • Media coverage
Next step

Let's make this happen.

Book 30 minutes with Tom. Together you scope your problem, and you see which of the three fits, what it costs and what you'd get in the first 30 days.

Book a meeting →
  1. You meet TomA 30-minute meeting about what you want to achieve.
  2. You get a draft action planWith the scope, the price and what you'd receive in the first 30 days.
  3. You startWe agree the start date and begin building together.
Taster menu

Not ready for a full program? Start with one piece.

Deciding to start is often the hardest part. Try an article, a media release, a podcast, a video interview or one AI workflow, and see how we work together.

See the taster menu →
Not ready to talk?

Run the Marketing Pen Test.

About three minutes, with questions written for broader tech. You see your score across six areas straight away, and which of our three offers we'd start with. Leave your details and we'll send your one-page draft outline: where we think your revenue could go, and what we'd do to get you there.

A sample one-page draft outline showing a score, where it should go and two draft revenue destinations
Sample outline