Murfin Group works only with cyber security companies and reports on meetings with named target accounts, opportunities and pipeline. Other cyber marketing agencies lead with search and content, account-based video, PR, or branding, and several also work across other sectors. The right choice depends on what you need most this year.
Start with what you need
The first question isn't which agency is best. It's what you need most this year. If you need search traffic, pick an agency built around SEO and content. If you need your brand rebuilt, pick a branding firm. If you need meetings with named people at the accounts you want, pick an agency that reports on exactly that.
Ask every agency on your list three things. Do you work only in cyber, and who are your current cyber clients? What will you report to me each month, and is it a number my board would recognise? What does it cost, and what do I get in the first 90 days?
Side by side
Here is how six agencies that work with cyber security companies describe themselves. Everything about the other agencies comes from their own websites, as published on 31 October 2026. Check their sites for current details.
| Based | Sector focus | Approach | Results reported (as published) | Published pricing | |
|---|---|---|---|---|---|
| Murfin Group | Melbourne | Cyber security only | Destination Method: 12-month postcard, named target map, sticky idea, roundtables, media relations, digital and tactile campaigns | Meetings with named targets, opportunities started and pipeline influenced, monthly | Ongoing programs from A$10K a month; builds scoped |
| Opollo | Melbourne and San Francisco | Cyber security firms and MSPs | Digital marketing: strategy, SEO and AEO, paid ads, content, social, websites, lead generation | Describes evaluating content, SEO, social and lead generation performance | None published |
| Whyze Labs | Not stated on its site | Cyber security first; public sector and professional services listed as coming | Account-based marketing with monthly expert video, sent in sequence to named accounts | Accounts first exposed to the client's experts, and opportunities created, from the client's CRM, monthly | Diagnostic $1,500; programs from $15,500 a month plus media (currency as listed on its site) |
| Content Visit | Not stated on its site | Cyber security and B2B tech, growth and early-stage vendors | Content marketing: SEO and AI search, campaign content, writing, fractional content leadership | Lists lead generation, conversion and organic traffic as goals | None published |
| Merritt Group | McLean, Virginia and Dallas, Texas | Government, connectivity, AI, healthcare and security | PR, marketing strategy, design and content, digital growth | Refers to measurable results; method not described on its site | None published |
| Bluetext | Washington DC | Defence, government contractors, cyber security, AI and other sectors | Branding, positioning, websites, content, paid and earned media | Cites clients that were acquired or listed after working with it | None published |
Where Murfin is different
We work only with cyber security companies, from Melbourne, across Australian and global markets. Our founders bring two networks into every engagement: Tom Finnigan's 17 years in the Federal Press Gallery, and Jason Murrell's work as Chair of the Australian Cyber Network and with government on Australia's cyber strategy.
We start with where you want to be in 12 months, name the two or three people who decide at each account you want, and build campaigns that reach them on screen and in their hands. Every month we report the meetings, opportunities and pipeline that came from it.
Sources: opollo.com, whyzelabs.com, contentvisit.com, merrittgrp.com and bluetext.com, each read on 31 October 2026.