Answers

How much does cyber security marketing cost in Australia?

Murfin Group · 2 min read

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At Murfin Group, ongoing programs start from $10,000 a month. One-off work, such as a new website, a marketing engine build, AI setup or team training, is scoped after a 30-minute meeting so you only pay for what fits. A single article, podcast or roundtable is a way to start small.

What changes the price

Four things move the cost of a program: how many target accounts you're going after, how many channels you need to be in, how often you want events and roundtables, and how much media relations work is involved. A focused list of named accounts usually costs less, and produces more, than trying to reach a whole market.

How to judge whether it's worth it

Work out what a new client is worth to you, then ask what it costs to get a first meeting with someone at a target account. A program that books meetings with the people who sign is cheap at almost any price. One that produces reach and no meetings is expensive at any price.

If you'd rather test us first, start with one thing. Many clients begin with an article, a roundtable or a marketing engine build, then move to an ongoing program once it's working.